I'm somewhat green on the print side of things. I understand that pantone coated vs uncoated are formulated for printing on coated or uncoated papers.
But what I'm not getting is, why do the uncoated color swatches in the illustrator color book look so washed out? The coated swatches look very vibrant. Is this just a visual approximation of how the colors will look after absorbed into uncoated paper? They just look so dramatically different, I can't really match a rich color I'm trying to reproduce with any of the uncoated swatches (for a projecct being printed on uncoated paper stock).
Any help is much appreacited!