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Using Text as a mark

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I'm trying to duplicate the effect where the writing "Charleston" arches over the ellipse but in doing so, it reveals the red background. It looks like the graphic designer who originally made such poster used a mask, but I'm at no avail of my own.

 

 

 

 

It's probably something really simple, but was wondering if anyone could share of how I could duplicate the look?

 

P.S: I've arch the text, it's having the text show the red background is what I'm trying to do.

 

Thank you.


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