This has been one of my favorite ads for the past few years and have now found a similiar use for the style. The text that says yummy I believe is done with a brush tool but whenever I try to creat the effect to looks flat. The red lines stay on the top and do not wrap it suggesting the straw to be 3D. Another problem i am having is making the shadows on the straw to also look realistic. I have a fair amount of knowledge in illustrator so I understand most of the parts of the program very well.
Any info towards making the straw effect will help. What i can tell so far is each letter in done individullay and I believe they used the brush tool.
I have the newest version of Illustrator CC on a mac. I also own a tablet if that will help in recreating the text.