Is there any setting (hidden or otherwise) that will make the mouse wheel behave the same in Illustrator as it does in Photoshop? In particular, I would like the wheel to zoom without holding down the Alt key, and Shift+Wheel to zoom in whole multiples of 100%, just like in PS.
In my work, I have to switch back and forth between the two apps a lot, and the inconsistency drives me a little nuts.